SEO. The Importance of Search Engine Optimization
Search Engine Optimization, one of the most common phrases we see on the web nowadays. Whether it’s a tool or profession, SEO is a mystery, especially for HR recruiters. They request Content writers, Social Media specialists, and other technical staff with perfect knowledge of this skill thus making the job seem more complicated.
So who is the main responsible person for optimizing the search? First, you should consider that each web developer needs to know how to run SEO for his/her created website. If you own a small business with an IT manager or all in one web developer, make sure that they know how to run search engine optimization.
Maybe you are running a huge company with different departments including IT and Marketing In this case you will need an SEO executive to work alongside the two departments.
Otherwise, you are a startup with a low budget and resources, DigiKats are here to shed a light on each process done for online business, including SEO.
Make sure the business idea is complete*, the website is created*, it is time to tell the world about it. Here comes search engine optimization, which stands for making your business website visible and searchable for the users.
Whether you are selling products or offering services, your website needs to be optimized for search consoles (Google, Yandex, Bing). Only SEO will help the users to find you by searching the relevant keyword.
Want to learn more about the technical part of SEO?
Read articles by Neil Patel.
Keywords are the specified words that describe what your business does, what kind of problems it solves. Keywords are the adjectives of your website. They need to be planned according to research for the best description.
Don’t feel confused. Let’s bring an example.
Think of your experience, when you need to search for something on the net, how do you describe it?
How do you search for the specified item or service and what do you see as a result? All these results appear here due to relevant keyword planning and SEO.
That is how it works, that is what needs to be done for each and every business website. No matter what category your business is, SEO is a must.
If your business provides services, news, or, in a word, it’s a portfolio website, SEO can be done once in a while (e.g. when launching the website; when having updates).
If you own an e-commerce business, with different types and categories of products that come in and out of stock, your website needs SEO on a monthly basis.
DigiKats will help you make your business competitive and stand out in search engines.
Check our SEO & Website Audit offer and request a Free Quote today.