Social Media Marketing In 2021. Truth & Myth
If you are working in the Digital Marketing field, you might be following all the trending news about Social Media on a daily basis.
In fact, each Social Media specialist should start the day by reading the latest news and updates on media channels. This is very significant for the measurement of upcoming work.
Seems like our social life is blooming every day and we don’t manage to count the advantages and disadvantages of online.
Meanwhile, digital agencies are encouraging social media specialists to keep working hard and adopt different engagement strategies.
Instead of spending time brainstorming, we try to find answers by researching at the first step.
- How to get more followers?
- Can I get more reach and engagement?
- How to design the best SMM strategy?
- Easy steps to attract more customers
- Why my ads are not working?
- How to create the best ads for Facebook/Instagram, so on?
And more similar questions that lead to the same articles by the same top websites who have already gained their trust among users.
Analyzing the Famous SMM Tips
Let’s go through the most common answers and try to define them as Truth or Myth.
- Post consistently!? Myth
Everyone has definitely met this statement in every article with tips for social media strategy.
What do we understand from this claim, what it means, and finally does it refer to each type of business?
If you are selling hundreds of items, you should post consistently to give information to potential clients. The average post is once a day.
If you are offering financial services, the number of posts changes significantly. Average posts two to four times a week.Each business needs to define the right metrics of posting according to their marketing strategy.
The most important thing: forget about Organic reach. You will see hundreds of tips on how to grow the organic reach but be honest to yourself and your business. If 8 of 10 businesses pay for reach, engagement, and conversion, why should the other 2 free versions be shown to the media users?
The algorithm of Facebook and Instagram changed in 2019, allowing the users to choose themselves what and who they want to see on their news lines.
So, now when scrolling down on Facebook we see updates from pages and people with whom we have ever had interaction (message) or liked and shared any post. The same is with ads. No more irrelevant ads, only according to the interests and behavior. This is the reason that many businesses stop interacting on Facebook thinking that it’s useless. In fact, Facebook’s strict algorithm allows us to reach more potential clients by narrowing the auditory.
Instagram is not that strict yet, we may still see posts by users and pages that don’t interest us unless we mute them manually.
However, Instagram has revealed another problem with ads. You are paying for reach while the mission of the ad is to get more followers. Very strange and unfair AI.
To Follow or Not to Follow?
2. Post sharable content!? Myth
Can anyone define what is shareable content?
Top agencies advise creating posts that people would like to share, maybe they mean memes, fashionable accessories, pets, or food recipes. Definitely, no one is going to share your content about the accounting services and their price package, unless it’s provided by a cute dog.
On the other hand, there is some truth about this statement. As soon as you turn the post into some kind of educational piece, it may work for you better.
3. Post more videos!? Myth
The only way to turn this myth into a true statement is to define some online businesses that may succeed through more videos.
- Real Estate Agencies
- Online Courses
- Makeup tutorials
- Cooking/Food bloggers
- Travel blog
The rests are influencers and vloggers.
4. Reply to the comments!? Myth
The most ridiculous tip met in articles. This even sounds funny. First of all, learn how to make users write comments and then reply to them back.
Statistics show that asking just questions in posts doesn’t promise engagement and comments. To involve users the questions need to be about only trending news, solutions to skin, food, or household problems, promotions or giveaways, quizzes, and pets, of course.
Test Your Own Version on Social Media
Reading such articles is quite important. Each of them certainly has a couple of worthy notes to take. To learn the right things take into account to search in the right way. Half of the task is the proper research.
To be able to create a relevant plan for social media marketing from scratch DigiKats are offering to consider tips tested and experienced by the successful ones.
- SWOT Analysis & SMART Goals
The marketing specialist should create the SWOT analysis and set SMART goals together with the team, including the managerial staff.
Such brainstorming allows having a fast kick for starting social media.
2. Competitor Study
Every business has competitors and they all need to be aware of one another. When you offer the same products or services as other businesses you must follow their activity on social media. This will only give a view from the side, of course, no chances for insight and conversion rates.
No need to copy one another or challenge. Following competitors doesn’t mean they are doing better than you but it will help you to have a fresh view.
3. Post Calendar
Create types of posts relevant to the business, fill them into the calendar, and follow the best posting times for each day (for the first month).
When you have followers and page activity it will already be possible to get insights from when your followers are active and post according to that stats.
Set content and visuals for each post beforehand, find the best hashtags, schedule Facebook and Instagram posts free through Business Suite.
Learn from Your Own Risks
4. Analyze & Develop
Analyze social media insight every month. If the insights are dropping find the weak point. Check the best posts and make more of them. If you are not having reach from videos it doesn’t mean they will never work. Check the content, change the design, and brainstorm with the team to exchange more ideas.
5. Set Minimum Ad Budget
The is a statement that companies spend 2-10% of the annual revenue on advertising. But how much should you allocate if you are a startup? Set the minimum offered amount by each social media channel, choose 3-7 days for each ad, set the interests and demographics according to the business and ad type, and run tests.
Only after a couple of ads, it will be possible to set up proper budgeting, interests, and narrow locations by measuring the previous results.
Good results can be achieved within a short period only when a dedicated team is working over it.
By organizing all the steps, responsibilities, due dates, and reports properly there can be mutual success. So be consistent, take risks, follow tips or create your own and test every opportunity given by social media to grow your business.