First Steps Into Online Business. Launching a Startup 02.
In our previous article, we talked about the basics of starting an online business. In this article, we will focus on major aspects such as the Business Idea itself, Logo, Web Design, and Web Content.
The style offered by DigiKats is more of a waterfall project type, but if you have a team willing to implement the agile methodology, then faster success is on the way.
Understanding the Business Idea is the most important step when starting a business. Whether it’s offline or online you need to answer questions such as: What does your business do for customers? What kind of problems does your business solve?
Let’s take a look at a famous marketing concept developed by Simon Sinek called Golden Circle. “People don’t buy what you do, they buy why you do it.”, says Sinek.
This is true and up-to-date as each of us as a user tries to search for a solution, so, as a business, you need to be a problem solver.
The impact of Covid19 has led to a need for different online applications and services which didn’t use to be popular before. This gives us a chance to research what we may offer to the current user. If there are no related articles then ask yourself what can make your life easier.
Sounds quite compilated but realistic.
Whatever comes to your mind already has a competitor. There is almost nothing to surprise with but there is still a chance to develop and improve. It can be an app to measure temperature, an app to calculate calories, an educational portal for children, games, and articles to develop kids’ abilities, a simple blog of what to cook with what you have, an app to mix and match styles and more.
Everything depends on the performance and relevance. Set a meeting with your trusted person or staff and brainstorm together. One head is good, two are better!
Logo Creation seems easy at first. Just write the name of the business and find a relevant icon. But wait, which branding colors look better, which icon would match, which font and style shall we use?
Common questions take quite a long time and discussions. There is a way out.
Try to learn more about colors and their psychological meaning and their impact on people. Yes, yes, each brand color has its own influence on the client whether it arises warm feelings (red, orange), or you want people to trust you (blue) and pay you (green).
Look around and you will notice the influence of each color, banks with blue branding, pharmacies with green, luxury brands with black, and so on.
To learn more, click the link below the image.
Learning something new is very precious but, at the same time, stay creative. DigiKats took a risk and chose a not so popular color palette of grey to green-blue shades. This color scheme gives us an opportunity for a broad imagination for design and individual social media images.
Check it out yourself: www.instagram.com/digikats/
Now you know what coloring scheme may better match your business type. It is time to think over the logo, whether it will be simple containing only the name, or it will be an icon representing the business like the DigiKats robot cat.
Remember, a brand owner are fully responsible for the idea of the logo. A designer may suggest variations but if the business owner doesn’t like any of them, it doesn’t mean that they have chosen a bad designer!
Take a piece of advice from DigiKats and consider an icon logo. Images representing brands always grab more attention such as KFC, Apple, Starbucks, and DigiKats.
Want to have such an exceptional logo like our cat? Click Let’s Talk and let us find all the answers for you.
Up next is Design.
You launched the business, chose the color palette for branding, created the logo, what about the Website Design?
Even if your web developer is going to work over a ready-made template, the design is needed anyway.
Don’t hurry to take the template as it is offered. Customize the buttons and page order, change the images, colors, according to the chosen branding palette. Search to understand the current trends and remember that the website needs to be user-friendly, meaning simple and easy to use for everyone.
Simplicity and beauty here come together. Minimalism is always trendy.
Grab attention to the most important, to the call-to-action, whether it is to buy or add to cart, call or fill the form, order, or ask for a demo.
DigiKats are always happy to give you more and more individual information about design and its best features for your business.
Consultation is definitely Free of Charge!
Starting the last level of this article: Web Content.
By the way, how do you feel reading our blog? Do you read each sentence or just pass through with a glance, or maybe the text seems too long and boring? We would be glad to hear your feedback and improve.
We can’t be perfect but we want to be honest, appealing, interesting, and up-to-date for our readers.
In a world where the Content is believed to be the ‘King’, there are many ideas of what is in the role of the ‘Queen’. As per Gary Vaynerchuk, “Marketing is the Queen and the queen runs the household”. Sound quite right and we agree as well.
So why is content so important?
We will not talk about the search and find, let’s just discuss the content already integrated into the website.
First, visiting a website, we check the design and then we throw a glance at the content. If we don’t find the relevant keywords we were looking for, we leave. There is no time to spend checking each phrase and sentence, especially when they are long and complicated.
Try to give as much information to your content writer as possible about your business. The more the pure info, the more the creative writing that will help avoid too much research and plagiarism.
Anyway, there will be research.
If you are selling products and services, or just running a blog, make the research with relevant keywords, read, learn, and use the knowledge to create unique content.
Some default pages need to have 100% unique content, such as ‘about us’, which, of course, cannot be copied from a competitor.
Keep short when describing ‘services’, no one is interested in the life story of the service. The customer needs an answer to an issue, the customer needs to know what kind of problem your service solves.
Give relevant information when you are selling products. Customers don’t want to ask questions when they are going to buy, if they don’t find a proper description, they will not convert.
No, the content creator cannot write Terms and Conditions for your business. Each entrepreneur has to know the terms of his/her business by heart to be able to avoid any kind of hassle with the clients. Just take your time and write down the necessary information that your customer needs to know to be able to use your website, buy products, order services, and so on.
The most important thing you need to remember while and after reading this article is that DigiKats are with you.
We are here to offer, create, write, design, develop, test, analyze, and report.
We are an all in one hub for all Digital Services.